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What you get...
RRadio Network survey sponsorships give advertisers
power to gather data while making immediate sales.
We start by providing an opt-in environment where
the user voluntarily submits information.
Advertiser receives 1,000 surveys, complete with user
e-mail address for future contact. You ask the questions.
We supply the survey distribution and collection.
Serve a survey - make an impression.
As the survey is opened by each user, the sponsor logo
is prominently displayed. When the survey is submitted
the user is taken to the sponsor's web site in a second
window. Impressions are free, a benefit of the system.
To gather 1,000 surveys with an e-mail address (each
carrying the sponsor logo), on average, 2,500 must be
completed.
Not everyone includes their e-mail address
with the returned survey.
You keep anonymous survey information.
Go back to those 2,500 completed surveys.
Many people open the page, then close it without
submitting. All are exposed to the sponsor's logo.
To get 2,500 surveys returned, 6,750 are served.
Getting the user to a survey page ...that's the tough part.
Each RRadio Network station runs an ad like the one above,
with sponsor logo embedded. Over a 850,000 of these ads
are served to generate a return of 1,000 usable surveys.
You receive nealy 860,000 impressions, plus
1,000 e-mail addresses with data from 5,100 users.*
Plus, each person submitting a survey is taken to your web site.
* Estimates based on samplings of past RRadio Network surveys.
Information is gathered in an opt-in environment.
All this exposure, all these impressions...
yet you only pay for returned surveys with e-mail address.
Package of 1,000 surveys, with e-mail address, $4,300 ($5 CPM).
This is RRadio Network's best advertising deal!
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